Sometimes it’s good to wait, or good to be ‘late to the party’. GameStop is offering 50% off the Cars Play Set until January 28th.
For some odd-reason if you choose the Pick-Up In-Store option, it says the price is $19.99 in-store, and $14.99 online. That should be a typo online, and if you go to the store itself you should have no problems picking it up for $14.99
If you do choose the reserve in-store option, you don’t pay right away. So it may just auto correct when you go to the store.